Our Work
Here is a small selection of some of my previous work.
WHEN Fertility
Australia’s first at-home egg count test
Services included: To-market launch strategy | CRM | PR | Partnerships | Team training | Ambassador programme | B2B programme | DOOH
Female Founder World
A global community and media company for female founders (podcasts, newsletter, events, workshops)
MAC Cosmetics, What’s Your Thing
MAC’S first UK-led campaign for one of their hero categories, foundation.
Services included: Campaign conceptualisation | To-market launch strategy | Consumer events| CRM | Influencers | PR events
Campaign video: https://youtu.be/546jjH5vbBc
“I have had the extreme pleasure of working alongside Alaynia Garnsworthy for over a year whilst at M·A·C Cosmetics. I relied heavily on Alaynia to strategise, conceptualise, support and lead our marketing & event campaigns. She has the perfect mix of art and commerce, being creative to make sure the campaigns and activations speak to the brand and create standout shareable moments for our guests and customers, but also commercial in that they drive the message and have a strong link to product or sales and achieve set KPIs.”
— Senior Communications & PR Manager
WALDO Vision
An innovative eyecare brand on a mission to change the way people think about their eye care.
Services included: Campaign mood board | To-market launch strategy | Campaign shoot | Marketing material | Influencers | Press | Gift with purchase | Brand collaborations | Events
Bubble T Cosmetics
Services included: Product launches | Campaign conceptualisation & roll out | CRM | Influencers | PR | Paid social | Social media | Team management
“Alaynia was a fantastic asset to our team. Her vast knowledge of marketing in the beauty industry allowed us to talk to a broader more engaged customer by use of storytelling and activations. Alaynia is organised, creative and forward thinking. Her work on the launch of Kellogg's line and hybrid body lotions were a huge success, resulting in multiple sell-outs and her architecture of the campaigns were fantastic.”
— CEO & Founder
MAC Cosmetics
(multiple campaigns)
Services included: Campaign activation | To-market launch strategy | Consumer & PR events | CRM | Influencers | PR | Budget management (£1.5M)
“I have had the extreme pleasure of working alongside Alaynia Garnsworthy for over a year whilst at M·A·C Cosmetics. I relied heavily on Alaynia to strategise, conceptualise, support and lead our marketing & event campaigns. She has the perfect mix of art and commerce, being creative to make sure the campaigns and activations speak to the brand and create standout shareable moments for our guests and customers, but also commercial in that they drive the message and have a strong link to product or sales and achieve set KPIs. ”
— Communications & PR Manager
fairwell
Services included: Brand guidelines | To-market launch strategy | Campaign shoot | Marketing materials | Influencers | Press